About Us

In the mystical realm of numerology, the number 12 is a harmonious blend of energies, representing a potent fusion of two powerful digits: 1 and 2. Each of these numbers carries its own distinct significance, and when they come together, they create a unique synergy that can be beautifully relatable to a retail fashion brand named "12 X."

The number 1 embodies the spirit of leadership and ambition, radiating with confidence and an unyielding determination to be the very best. Just like a pioneering fashion brand, "12 X" embodies this essence, fearlessly venturing into new horizons, unafraid to stand out, and leading the way in style and trends. It represents a brand that thrives on being unique, setting the standard for excellence in the fashion world.

On the other hand, the number 2 brings forth a gentle embrace, symbolizing balance, cooperation, and the art of building connections. It resonates with empathy and sensitivity, acknowledging the profound significance of harmony in the intricate tapestry of life.

The "X" in "12 X" is more than a symbol; it's a beacon of unity, individuality, and personal growth. It stands for transformation, urging each person to rise, stand tall, and flourish. It's a reminder that within our creations lies the chance for self-expression, self-confidence, and personal evolution.

In the world of "12 X," the "X" represents you, me, and everyone who seeks to rise above the ordinary. It's a promise that when you wear "12 X," you are not just adorning yourself in an attire; you are adorning yourself in the power to become the best version of yourself. It's an invitation, to amplify your unique voice, and to shine in every context of your life, whether it's on the runway of your dreams or in the everyday dance of existence.


Twelve X is centred around three key pillars: Express, Inspire, and Rise. We believe in the transformative power of fashion as a means of self-expression, encouraging individuals to embrace their uniqueness. Through our clothing and community, Twelve X aims to inspire people to overcome challenges, share their stories of triumph, and embrace their inner power. "Rise" is not just a word but a call to action, symbolizing strength and the indomitable human spirit. Twelve X is more than a fashion brand; it's a movement that celebrates individuality, fosters inspiration, and encourages personal growth.